Tories new Logo

There has been some controversy over the new Conservative Party Logo, which is quite accurately reproduced in this cartoon (not difficult). This has cost the Tory Party £40,000, and replaces their 'torch' logo which they have been using for the last few years in opposition. £40,000 is alot of money for something so simple - it's supposed to represent Strength, Endurance, Renewal, and Growth. To many it seems to represent a rip off. More money then sense? I'd have done it for £20!